Whitepaper: insights report and original research
Original research used to draw attention for PR, for speaking opportunities and demonstrate thought leadership.
A simplified B2B insight report into the prior placement (ie. before permission has been explicitly given) of cookies on browsing devices opened new opportunities for the brand.
The challenge
Functionality You Will Love
01
Lack of problem awareness
The majority of companies understood the need for some kind of cookie opt-in, but were not aware of how things had changed since GDPR's launch.
02
Denial and dodging
Those who were aware of the changes were not ready to act and nobody seemed willing to be the first to possibly give up the data they were collecting via cookies.
03
Overexposure & fatigue
At this point, having just come through GDPR, people were ready not to hear about more data privacy legislation that might affect how their websites run.
The solution?
An insight report into how seriously the legislation was being taken by major websites which could also be leveraged for PR opportunities.
Ideation and research
I came up with the concept and the method of testing. The Moz list of Top 100 websites was our research pool.
Authoring the report
The copy in the report (which can be found linked below) was produced entirely by me and then typset in InDesign, also by me.
Handling PR enquiries
With the report in hand, I submitted for speaking opportunities and pitched to other industry experts for collaborative opportunities such as case studies.
The result?
This content piece attracted interest at trade shows, opened up industry speaking events and webinar appearances, plus other PR opportunities.
